In the past graphic design used to be stronger in composition and colouring. The typographies used to be clearer and tidier. In Furger’s buffed version the designs are smudged, disturbed and faded. Wipe marks and drips running over adorn the new aesthetic. The typographies are replaced by tags. Homages to famous graphic designer Karl Gerstner or the ultra popular design of the ABM (Au Bon Marché) bag, that has become a cult since the 90’s, but also a 1920’s design of the renowned Odeon at Bellevue in Zurich can be found in the series.
Furger builds bridges on different levels – thematically, ideologically, personally, public space-related as well as artistically. Personal memories of his youth, entering the graffiti world and his professional background as graphic designer were shaped by the strategies of the advertising and design industry. Standing between these ideologically rather different practices Furger developed this striking series that he wants to evolve in the future. The reinterpretation through his iconic buffing technique is remixed by lyrics from old school rap music, a driving force in Furger’s youth, which still has an important significance today.
Tania Di Brita